Today I did my first interview with a large media organization. While I had previously done interviews with some campus print media outlets this was the first time that I was doing an interview with media that was external to a university. The topic of the interview was the under-representation of women in STEM (Science, Technology, Engineering, and Math). That’s a topic that is very personally and professionally important to me so it was extremely vital that the interview go well. I was therefore very nervous about the interview.
The first hurdle came up this morning when determining what to wear. I wasn’t sure whether the interview was for TV or radio. TV is a visual medium, so rightly or wrongly half of the message that you’re sending will be based on how you look. From previous conversations and photo shoots I’d learned that patterns are bad for TV. Stripes especially look awful and appear unstable when broadcasted. My husband thought that my original shirt made me look washed out and pasty, so I switched to a darker, solid coloured top for the interview. I did my make-up, hair, and accessories as usual and kept things simple. As it turns out it was a radio interview, so a tip for next time will be to clarify this piece of information in advance.
Since I’d never done something like this before I wanted to make sure that I was as prepared as possible, so I did what any reasonable person would do and I researched how to prepare for a media interview using a quick Google search. I’d also previously participated in a media training workshop as a post-doc and more recently as a faculty member at one of Informed Opinion’s excellent workshops facilitated by Sheri Graydon. I quickly learned that it’s important to have 1 key message that you want to convey and to use 3 points or examples to hammer home that key message. I spent about 20 minutes fleshing out my key message and 3 talking points that I’d like to convey during the interview and practicing how I could say them in response to an interviewer’s questions. I think that the interview went very well and was a positive experience. I learned a lot from participating myself and from watching two other people being interviewed for the segment.
Our interviews will be edited down to a 7 minute radio and web segment and will likely to live tomorrow or Monday. I’ll add a link once it gets posted.
I’d be curious to hear from more seasoned interview participants. What are your top tips for a scientist who is speaking to the media for the first time?