Why aren’t more faculty members on Twitter?

Last week I participated in my first Twitter chat and this also coincided with serving as the moderator of the chat. The topic of the chat was live tweeting research talks and we discussed several issues pertaining to the use of Twitter by academics and others. One of the things that came up during the talk is how many faculty are not on Twitter and why that might be.

One reason I’ve often had expressed to me is that some colleagues don’t see the utility of Twitter. I will admit that this was me for a long time. I didn’t really understand Twitter and really didn’t see how it could be advantageous professionally (or personally). At first it seemed like a passing fad.

Another reason that many faculty don’t Tweet is fear of the unknown or fear due to a lack of control over social media. I think many of us are worried that we may not express ourselves well given the limit of 140 characters or that we might say something inappropriate that could have repercussions for our career.

Others may not use Twitter because it isn’t intuitively clear how you go about archiving tweets or how to quantify them in terms of impact. In the sciences, impact is usually a numbers game. Tools to do this like Storify etc. certainly exist, but there is a learning curve in figuring out how to use them.

These thoughts transitioned into how you might encourage colleagues to join Twitter. Suggestions included helping them set up a Twitter account, showing them how easy it is to do, providing tip sheets, giving examples of Tweets, and providing evidence of its impact and usefulness. The role of institutions and organizations was also seen as important in terms of increasing the adoption of Twitter by faculty.

I started using Twitter in December 2013 for fun. I didn’t have a goal or purpose in mind and just wanted to explore using it. Being connected to others through Twitter has had many advantages and outcomes that I would never have imagined in the beginning.

What are your thoughts on Twitter? Do you Tweet? Do your colleagues? Why or why not?

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